Tuesday, 27 November 2012

Curious Eats // Watermelon Pickel / Stage 1

I based the design of this label on the label that worked best for the Piccalilli jelly but changed the colour to be more representational of watermelon.









These two designs below were the chosen pair from the above collection that I printed out. I want to keep some form of similarity between all the jar'ed products so you can tell they are part of the same brand, so I have decided to keep them all in the same jar. I have added a gold line in which I propose to foil, I thought it made the products more sophisticated. 








Watermelon Pickel - Stage 1

I think the label works better without the extra line down the stem leading to the circle and I also think that it works better with the block colour at the bottom of the label. I like the addition of the gold strip however I don't think I will be able to foil it.

I also wakt to keep the typeface the same as the jelly and just change the colours of the labels. I have made the logo slightly bigger on the first design and it works much better.

I have thought about adding a very minimal illustration of the flavour of the content and having it very lightly incorporated into the background of the white, this will be a later development, because at the moment I think the simplicity is key and I dont want to over do it.

The pink / watermelon colour has printed out quite dark and almost looks like a strawberry colour so I will go back and edit this

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