I started trying to design the nets for the salami packaging whilst looking at other designs for salami packaging. I want to be able to have the logo as the main focus but the issue with the net I have chosen is the number of sides; the are small and there are a lot of them. I initially placed the logo over two sides of the design but felt that this would be too big and not all of it would be visible if the product was on the shelf.
I removed the red 'curious' shape to try and keep the logo in one section and the name of the product in another. I felt that this was starting to lose the character of the brand, the whole point of the obscure shape of the logo is to represent the 'curious' nature of the product. I was planning to have a stick of the logo on the opening of the packaging so at least the logo would be somewhere on the packaging but I didn't think this was enough.
I started printing out the design that I had done for the translucent inner packaging onto the stock I had chosen for the outer packaging with the idea t that instead of having the product information and logo printed directly onto the packing, I would have a white or cream sticker or band wrapped around the packaging.
This is the design printed out on the chosen stock. At present I think the lighter stock works best to show up the logo and I also prefer the texture of the lighter stock, it is rougher and more inkeeping with the 'oragnic' nature of the product.
The 3 stocks together. The white printout has smaller logos than the brown stock, I wanted to see if there was much of a different and what effect it would have. I have decided that the design looks better with the larger logos, it looks less cluttered and the logo and type is easier to read from a distance, and this is what people will be doing in a shop.
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