First Design
I wanted to keep it simple and similar to the jar label designs. These were the initial designs to see how the elements needed to be fitted onto the design.
The logo, type and colour strip are far too small and need to be repositioned but overall I think the colour works well with the rest of the design and the stock.
Second Design
Simple adjustments and the length of the label needed to be extended to fit around the packaging. In the far right design I have used the red of the 'curious meats' logo.
I am happy with how the labels fit onto the packaging. I have chosen the medium size white label which is a good size in proportion to the packaging.
I can now see that the darker stock is definitely the stronger choice with the white label and the lighter stock is starting to look much cheaper, which isn't what I want. I want to try out a black stock and still print the logo pattern on the net, to give the feel of a UV spot varnish over the logo, then combine this will the white label.
FEEDBACK
The label with the brighter red is better as there is more of a contrast
Try the net in a white stock and have the pattern of logos that is currently on the stock at the moment, on the label because salami is a 'greasy / dirty' product so you want the packaging as clean as possible.
On reflection to the above comment...a white label may be problematic because of greasy finger prints after handling the food, so a brown stock would be better as it wont show up dirty finger print marks.
No comments:
Post a Comment