Tuesday, 6 November 2012

Curious Eats and its Curious shape

I am trying to design the logo for the packaging, I needed to take the design in a new direction and come up with a shape that is unique to the curious / irrecgular / intersting and sometimes slightly odd nature of the curious eats food so I have been testing out various edits of a circle using illustrator distortion effects.

I have placed a few of the better designs on their own page. I tested out with putting an outline around the logo and trying to represent its unique nature by creating a shape that would be unique to the logo itself. I will print them out and see how they look on print as it is difficult to tell on screen. I want to keep the sophistication in the brand but also want to show that they are a different brand, I cant use a shape that is too irregular otherwise the brand will lose its quality and start looking more abstract and controversial.

Curious Eats - Curious Shape Logo design

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