Curious Eats // Salami Packaging // Final Printout // Stage 1

Here are the final packaging nets for the Salami, the only thing missing is the stickers which I will be printing out on Monday. I have used two different stocks for the labels, one was a white thick card and the other was a cream, slightly rough, much lighter stock. I think the lighter, slightly rougher stock works much better, I really like the effect it gives when printed out, slightly rustic, homely, organic and fits more with the colour of the net stock

Although it wasn't intended, I really like the rustic, screen print effect that has come out with the printing on the label, it gives the design an authentic feel. 

I changed the typeface of the text on the label from Geosanslight to Gill Sans, a similar typeface but with a heavier weighting so it was more readable on the label, especially on the black section. 

Curious Eats // Labels // Stage 3

I have moved around some of the text and added more information, a short statement about Curious Eats and information about the product. I have created the second label for the Chorizo using similar but more contrasting colours, but still in keeping with the Curious Eats colour scheme. 

I am a little worried about using Geosanslight for the typeface of the text on the black as it isn't showing up as much as I would like so I am going to change this to something with a heavier weighting. 

Glutton Club Goes Live

I have just received a couple of initial photos from the client of my designs that have gone live. The Glutton Club officially opens tonight for a month.

Logo / Restaurant Banner

A1 Promotional Poster

This has been placed in shop fronts around Shrewsbury. 

AMR // Publication Layout // Stage 2

I have gone through and edited all the points that were made in the feedback. I really helped to come back to the publication with a fresh eye as I started to see other areas that needed to be tweaked slightly that I hadn't noitced before. 

I justified the colums as well throughout the article which has made a huge amount of difference. Some of the spreads have been kept the same, with minor changes, but others have changed drastically and are much better for it. Overall the article reads a lot smoother than it did before. 

I have isolated the quote that before, was in between two columns of text, it reads much better and looks better. 

I have swapped around the pages here and added in the logo of Audiojack's Label because when the article was printed out before I didn't feel there was enough on the page, especially considering it was the opening page to the article. 

I have re-arranged the height, number and position of the columns so it is more readable, also I have removed the two lines at the two of the paragraphs that were slightly isolated. 

I tried to keep this page as similar to the previous design as this was one of the pages I was happiest with. 

I had a few problems trying to lay out the rest of the article, I had to swap the images around. 

I have added in an extra column here to make it more readable, and shortened the height of them. 

I have swapped the pages around, and isolated the quote so there is more text on the second of the pages, making the overall spread more balanced.

Overall I am very happy with the development of the publication. I have designed the contents page and just need to add in the advert for the app, the advert for the music blog and the ad for the next issue with an image of the chosen cover design. 

Curious Eats // Label // Stage 2

Curious Eats // Salami Labels // Stage 1

First Design

I wanted to keep it simple and similar to the jar label designs. These were the initial designs to see how the elements needed to be fitted onto the design. 

The logo, type and colour strip are far too small and need to be repositioned but overall I think the colour works well with the rest of the design and the stock. 

Second Design

Simple adjustments and the length of the label needed to be extended to fit around the packaging. In the far right design I have used the red of the 'curious meats' logo. 

I am happy with how the labels fit onto the packaging. I have chosen the medium size white label which is a good size in proportion to the packaging. 

I can now see that the darker stock is definitely the stronger choice with the white label and the lighter stock is starting to look much cheaper, which isn't what I want. I want to try out a black stock and still print the logo pattern on the net, to give the feel of a UV spot varnish over the logo, then combine this will the white label. 

FEEDBACK

The label with the brighter red is better as there is more of a contrast

Try the net in a white stock and have the pattern of logos that is currently on the stock at the moment, on the label because salami is a 'greasy / dirty' product so you want the packaging as clean as possible. 

On reflection to the above comment...a white label may be problematic because of greasy finger prints after handling the food, so a brown stock would be better as it wont show up dirty finger print marks. 

Curious Eats // Salami // Stickers

I originally intended just to have a circular shaped sticker to go on the top but I then realised that there would be no seal for the lid of the packaging so this is how they currently look.

I want to keep the stickers simple and in-keeping with the colour scheme of the rest of the packaging, so I have just used a white and black background.

I like the white stickers, especially joined with the white label surrounding the packaging. I think the stickers make the packaging look much more professional and sophisticated. I will be putting some text on the tag of the label but this is the basic design at the moment. 

The black also works well, I had an idea to have the label in back with the black sticker but this would then cause problems for printing and stock. Ideally I would like to have black stock and white writing but this isn't possibly without screen printing. Another idea would to have the black label foiled, this could be a limited edition of the salami packaging.