Amore Gold // Brief Updated

In my tutorial we went through the design outcomes for each of my briefs and realised that my original intensions for this brief were going to be too similar to the Curious Eats brief. Although when I originally wrote this brief the main focus was going to be to design a range of typefaces that I would apply to a range of packaging for the Amore Gold range. On reflection this was not allowing me to develop skills and design outcomes in areas that I said I wanted to explore at the start of term.

I have re-written the brief and now the main design outcomes is still to design a typeface for the Amore Gold range, but instead of applying this to a range of packaging, I will be creating an adverting campaign that raises the awareness of this new brand. This campaign will be applied across both print and screen. Now this brief is much more relevant to my inters test and is more challenging for me in terms of communicating with the target audience rather than just creating packaging for the product. Advertising is something that has interested me all through the course, last year I had a chance to touch on it for the beauty product packaging that I designed but it was not the main focus of my design outcomes.

Brief 3; Amore Shampoo and Oil Range

This brief focuses on typeface design and the effect of type and colour on packaging. I want to create a vibrant, modern, sophisticated range of packaging and promotional material. I need to create the typefaces first, then the logo and then continue on to apply all of these designs to the packaging.

I think to start with I need to find a few examples of typefaces that I feel would be appropriate after brain storming the character and feel of the brand and develop from there.