Brief 1 // Curious Eats // Submission Boards

Curious Eats // Submission Boards

I feel this was my strongest brief from OUGD301. I am very pleased with the design outcomes and the concept I came up with for the 'curious' shape for the logo. This brief too much longer than I originally thought, the branding in particular. It took just over a week to create the main logo (typefaces) but it wasn't until a few weeks later that I came up with the irregular circle encasing the logo. I think the colour scheme works well across the range and the gradient gives the logos more depth. I feel this brief was the most successful because it of my interest in packaging of food and drink products. I would have liked to do some promotional material for this brief, however the branding and design for packaging too much longer than expected, which is fine because I feel the packaging range is a strong design outcome.

Curious Eats // Final Packaging

I have finished all the packaging and put all the small details together for this brief. I still need to photograph them professionally for the boards but here are all the designs for this brief.


Curious Eats FInal Designs

Curious Eats // Salami & Chorizo // New Labels

I have reprinted the labels for the Curious Meats designs as the stock was not the best it could be. I reprinted the wrap around labels on stickers and used them instead. The print is much clearer, especially the black part of the label and the overall packaging looks much much better. I am still going to use the off white stock as an example because I like the vintage / worn effect it gives the label, but sticker designs are the ones that I will be submitting.


Curious Meats - new labels

Curious Eats // Bags

I felt that the packaging range needed to be completed by having a bag for each of the brand sections.  I kept it simple and used a thick matte white stock, and just placed the logo for Curious Eats, Curious Meats and Curious Treats on an A2 page with a net on it.

I am very pleased with how they have come out and the thick white stock shows up the colour of the logos very well, the best out of all the stock choices so far. I will be added black silk ribbons for the handles to complete the design. It is important that these bags look, feel and represent the high quality products that Curious Eats sells.

Curious Eats Bags

Curious Eats // Truffle Packaging // Final Designs

I wasn't happy with how the previous designs looked on the matt, cream stock. Truffles are a high quality type of chocolate and the previous stock didn't reflect this. I chose the matt off white stock before because I thought that using a plain white stock would make the designs look too empty

I have reprinted the nets on a gloss stock and they look much better, I am very happy with how they look. The glossiness of the stock makes up for the amount of white on the packaging, they now stand out more and look more professional.

Curious Eats // Truffle Packaging // Final Products

Boards // Previous Progress Crit

These are the boards from the progress crit from last week which I never uploaded. I have added in and updated some of them but for the Alternative Music Room brief they are the same


Progress Crit Boards

Curious Eats // Final Crit Boards

I have made some new boards to add into the previous boards I made for last week crit, showing the new developments in the project and all the final print collateral.


Curious Eats_FInal Crit Boards

Truffle Packaging Nets

Curious Eats // Salami Packaging // Final Printout // Stage 1

Here are the final packaging nets for the Salami, the only thing missing is the stickers which I will be printing out on Monday. I have used two different stocks for the labels, one was a white thick card and the other was a cream, slightly rough, much lighter stock. I think the lighter, slightly rougher stock works much better, I really like the effect it gives when printed out, slightly rustic, homely, organic and fits more with the colour of the net stock

Although it wasn't intended, I really like the rustic, screen print effect that has come out with the printing on the label, it gives the design an authentic feel. 

I changed the typeface of the text on the label from Geosanslight to Gill Sans, a similar typeface but with a heavier weighting so it was more readable on the label, especially on the black section. 

Curious Eats // Labels // Stage 3

I have moved around some of the text and added more information, a short statement about Curious Eats and information about the product. I have created the second label for the Chorizo using similar but more contrasting colours, but still in keeping with the Curious Eats colour scheme. 

I am a little worried about using Geosanslight for the typeface of the text on the black as it isn't showing up as much as I would like so I am going to change this to something with a heavier weighting. 

Curious Eats // Label // Stage 2

Curious Eats // Salami Labels // Stage 1

First Design

I wanted to keep it simple and similar to the jar label designs. These were the initial designs to see how the elements needed to be fitted onto the design. 

The logo, type and colour strip are far too small and need to be repositioned but overall I think the colour works well with the rest of the design and the stock. 

Second Design

Simple adjustments and the length of the label needed to be extended to fit around the packaging. In the far right design I have used the red of the 'curious meats' logo. 

I am happy with how the labels fit onto the packaging. I have chosen the medium size white label which is a good size in proportion to the packaging. 

I can now see that the darker stock is definitely the stronger choice with the white label and the lighter stock is starting to look much cheaper, which isn't what I want. I want to try out a black stock and still print the logo pattern on the net, to give the feel of a UV spot varnish over the logo, then combine this will the white label. 

FEEDBACK

The label with the brighter red is better as there is more of a contrast

Try the net in a white stock and have the pattern of logos that is currently on the stock at the moment, on the label because salami is a 'greasy / dirty' product so you want the packaging as clean as possible. 

On reflection to the above comment...a white label may be problematic because of greasy finger prints after handling the food, so a brown stock would be better as it wont show up dirty finger print marks. 

Curious Eats // Salami // Stickers

I originally intended just to have a circular shaped sticker to go on the top but I then realised that there would be no seal for the lid of the packaging so this is how they currently look.

I want to keep the stickers simple and in-keeping with the colour scheme of the rest of the packaging, so I have just used a white and black background.

I like the white stickers, especially joined with the white label surrounding the packaging. I think the stickers make the packaging look much more professional and sophisticated. I will be putting some text on the tag of the label but this is the basic design at the moment. 

The black also works well, I had an idea to have the label in back with the black sticker but this would then cause problems for printing and stock. Ideally I would like to have black stock and white writing but this isn't possibly without screen printing. Another idea would to have the black label foiled, this could be a limited edition of the salami packaging. 

Curious Eats // Salami Packaging // Stage 1

I have turned the previous stock tests into nets and printed them out. I previously thought that the lighter stock was better and more appropriate but I now think that the darker, smoother stock is ore appropriate, it looks smarter and it is slightly thicker than the lighter stock. I could have a different stock for each of the salami flavours so I will not count it out yet.

This is just a mock up of the white labels that would surround the packing and have the product information on it. I would use the plain black version of the logo rather than the red so to not have contrasts and too much colour. I also think black would look smarter on a white label. I am still planning on having the colour version sticker to fasten shut the opening of the packaging, and propose for it to be resealable because one does not eat a whole salami in one sitting. 

I think that the darker packaging is more appropriate for the product and the brand, the stock is better quality and less rough / grainy. The colour of the stock still represents the organic nature of the product. 

Curious Eats // Salami Stock Testing

I started trying to design the nets for the salami packaging whilst looking at other designs for salami packaging. I want to be able to have the logo as the main focus but the issue with the net I have chosen is the number of sides; the are small and there are a lot of them. I initially placed the logo over two sides of the design but felt that this would be too big and not all of it would be visible if the product was on the shelf. 

I removed the red 'curious' shape to try and keep the logo in one section and the name of the product in another. I felt that this was starting to lose the character of the brand, the whole point of the obscure shape of the logo is to represent the 'curious' nature of the product. I was planning to have a stick of the logo on the opening of the packaging so at least the logo would be somewhere on the packaging but I didn't think this was enough. 

I started printing out the design that I had done for the translucent inner packaging onto the stock I had chosen for the outer packaging with the idea t that instead of having the product information and logo printed directly onto the packing, I would have a white or cream sticker or band wrapped around the packaging. 

This is the design printed out on the chosen stock. At present I think the lighter stock works best to show up the logo and I also prefer the texture of the lighter stock, it is rougher and more inkeeping with the 'oragnic' nature of the product. 

The 3 stocks together. The white printout has smaller logos than the brown stock, I wanted to see if there was much of a different and what effect it would have. I have decided that the design looks better with the larger logos, it looks less cluttered and the logo and type is easier to read from a distance, and this is what people will be doing in a shop.