Brief 1 // Curious Eats // Submission Boards

Curious Eats // Submission Boards

I feel this was my strongest brief from OUGD301. I am very pleased with the design outcomes and the concept I came up with for the 'curious' shape for the logo. This brief too much longer than I originally thought, the branding in particular. It took just over a week to create the main logo (typefaces) but it wasn't until a few weeks later that I came up with the irregular circle encasing the logo. I think the colour scheme works well across the range and the gradient gives the logos more depth. I feel this brief was the most successful because it of my interest in packaging of food and drink products. I would have liked to do some promotional material for this brief, however the branding and design for packaging too much longer than expected, which is fine because I feel the packaging range is a strong design outcome.

Brief 2 // Alternative Music Room // Submission Boards

Alternative Music Room Submission Boards

I am pleasantly surprised at how this brief turned out. I chose this brief was I wanted to develop my publication skills. The publication itself turned out to be much longer and more content based that I originally intended. I slightly understood the amount of time it would take me to generate all the content. I had a few problems with gathering some of the content, due to a select of artists that I wanted to include in the publication, did not have enough information written about them so I had to source other artists. I am pleased with how the logo has turned out and happy with the colour scheme I have used. I had a few problems in the early stages of it's development as I couldn't design any ideas for the logo that I was happy about. Eventually after a tutorial a made a decision on which of the logos I was going to use to develop further and I am happy with how it has turned out, there have been many stages of it's development over the course of the 6 of the 8 weeks the brief took. I am happy with the overall design of the publication, I think the typeface choice and layout fits well with the type of music the blog publishes. I would have liked to design more for a range of promotional material, raising the awareness of the blog however the branding and publication too longer than I gave myself time for.

Brief 3 // The Glutton Club // Submission Boards

Glutton Club Submission Boards

This brief started off being a small brief, a fifth brief but over the course of the module I seemed to be engaging with this brief rather than trying to develop my fourth brief. I feel this is because it was a live brief and so it was incredibly exiting seeing my designs evolve, especially seeing the logo placed on the board above the restaurant. I am very happy with the concept and the design of the logo, I feel it works well across cross all media and reflects the of the restaurant well. When the client first approached me I had a clear idea of the type of design the logo would be, and I am very happy with how it has turned out.

Brief 4 // Submission Boards

Yahoo // Submission Boards

This is the brief that I struggled with the most, it was slightly out of my comfort zone and I don't feel I connected with the content or design outcomes as much as originally thought I would. I am glad that I persevered with it instead of trying to find a competition brief that was more suited to my interest, because in the industry I will not always be given briefs that I have an interest with, so this was a good learning curve, applying my design strategy to an unknown subject. I feel my time management on this brief was poor in comparison to my other briefs, this is because I spent too long choosing a concept to follow. Overall I am happy with the concept I chose, I think it was strong, but in future I will make sure that I connect with a brief properly so to avoid this problem again. It did allow me to develop skills for phone app and web design, something that I said I wanted to develop from the start of this module, but I feel that if my time management had been better, I would design outcomes would have been stronger.

Boards // Previous Progress Crit

These are the boards from the progress crit from last week which I never uploaded. I have added in and updated some of them but for the Alternative Music Room brief they are the same


Progress Crit Boards

Curious Eats // Final Crit Boards

I have made some new boards to add into the previous boards I made for last week crit, showing the new developments in the project and all the final print collateral.


Curious Eats_FInal Crit Boards

Glutton Club // Final Crit Boards

Glutton Club_Final Crit Boards

Alternative Music Room // Progress Crit Boards

Alternate Music Room Crit Boards

I will be adding in one of the editorial boards from my last presentation as I have made no more design development with that apart from deciding the range that I am going to produce.

Glutton Club // Progress Crit Boards

Glutton Club Brief - Progress Crit Boards

Curious Eats // Progress Crit Boards

A3 bards of the design development so far, since my progress tutorial yesterday the brand design has taken a new direction and I now have an image / shape that is unique to Curious Eats that I can use over the whole range of packaging.


Curious Eats Progress Crit Boards_7th Nov

Concept Crit Boards // 2 Briefs

Concept Crit Boards_October

The Boards Printed out:


Concept Crit Boards_Printed

Boards for Progress Tutorial

I have taken some examples and designs that shows the style of design and the design direction that I want to take for each brief.


Photos of Mood Boards

4 Briefs - Tutorial Presentation 9th October