CURIOUS EATS
I want to brand and promote this new catering agency. George Cavendish is a professionally trained Chef who is setting up his own catering agency as well as growing and making his own food / recipes / produce. He has a website for Curious Eats at the present but no true identity for the business, and no business cards. I want to make his accent look and feel more professional through branding and identity and printed promotion.
- The competition
- Behind the brand, what makes this agency better
- Character of the brand
- Appearance of other catering, chef and restaurant logos
- Research into imagery to use
- Strap line...do I need to use one for this type of branding.
- Colours...how many and which are appropriate.
- Information needed; recipes, menus, photographs, contact details.
- Stocks for editorial,
- Research into other recipe books, zines, catalogues for food.
- Direction for design development
- Deli produce labels
- Food products; what does he make, flavours, etc
- Events for the pop up shop; where and who are the products being sold to or eaten by?
AMORE SHAMPOO & OIL RANGE
This is a new range of Australian range of shampoos and oils that has been created and they need the branding and packaging for. I found this brief on "DESIGNCROWD" and have taken the live aspect out of it and giving myself a couple of weeks to develop the brand, logo and a range of packaging for. I will be exploring different stocks of packaging, not just paper based; but also looking at the effect of transparent and translucent materials.
- Explore a more illustrative typeface; femanaine, curves and decorative
- Research comptetative products and hair product packaging designs
- What do the bottles look like
- hand rendered logos and computer rendered.
- Colour combinations
- Strapline for the brand
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