Curious Eats // Stage 5 // Editing 2nd typeface

Having chosen the main part of the logo I had to chose the typeface for the "eat" part for the over all brand (each section may have a different typeface but this is for the overall main logo).

When talking to my tutor, he mentioned that he liked the contrast of the calligraphy and sans-serif typeface, it was friendly but still retained style without being portentous. I had a play around with both serif and sans-serif typefaces to see which was best.


Logo Stage 5

Below are the chosen selection from the above workings...now I just have to make a choice for them. 

I have chosen the bottom design which is Helvetica Neue Light because it is a good X height, good weighting and also fit well within the curve of the S, there is enough white space around it for the word not to get lost in the rest of the logo. 

Enlarged the logo onto an A4 page and the weight of the C dropped so I started playing around with the logo again; the size and shape of the C. Looking back at it I am happy with the original design.