Monday, 8 October 2012

Rationales for 4 Significant Briefs

CURIOUS EATS

A branding investigation of Curious Eats catering agency with a focus on printed promotion and packaging food and drink home made produce.

I am going to produce an identity that can be applied to a range of printed outcomes because I want to develop my branding, editorial, typography and packaging skills through this live brief.

PRODUCT

- Logo Design
- Business Cards & Letterheads
- Editorial - recipe book, collection of menus
- Branded Mail out / Booklet
- Food and drink labels / Packaging
- Promotional flyers

RANGE

- Variation of labels & packaging for the sections (curious eats / meats / treats)
- Variety of the branding of the sections (eats, meats, treats)

DISTRIBUTION 

- Online networking sits & Blogs
- Mail outs
- Events / Pop Up Shops


AMORE SHAMPOO & OILS

A brand investigation of hair produce packaging with a focus on typography, colour theory and print processes.

I am going to design a series of branded packaging ranges for the new Amore Gold shampoo and oil range because I want to develop my typography, packaging, branding and print finishing / production skills.

PRODUCT

- Logo
- Promotional Discount Cards
- Shampoo Packaging
- Oil Packaging
- Information Booklet for inside packaging
- Shopping Bag
- Shop Promotion

RANGE

- Different hair strengths / functions - different colours
- Shampoo range
- Oil Range
- Information booklet for each of the products
- Variety of size / volumes
- (Limited Edition range)

DISTRIBUTION

- Hair salons
- Specialist hair product shops
- Online shop
- Free samples in magazines; Vogue, Elle, Marie Clarie etc,
- Promotional discount cards given out on streets, shopping centres, salons.



ALTERNATIVE MUSIC ROOM

A print and screen based branding investigation with a focuses on the promotion of the new music blog that I have discovered, through typography and colour.

I am going to create the brand and identity for the new music page that I created which showcases links to new house music songs, DJ's and producers because it will develop my branding, typography, editorial, printed promotion and design for screen skills through a self initiated brief.

PRODUCT

- Logo Design
- Promotional Business Cards
- Editorial / Publication of the Artists, DJ's, Producers and their work.
- Online / Web Page design
- Promotional material; posters, flyers, mail outs, t-shirts, etc
- Social networking presence

RANGE

- Range of issues of the publication
- Promotional material applied to a variety of products / prints
- Variety of size of the printed promotional designs

DISTRIBUTION

- Flyers and promotional business cards are given out at streets, bars, nights out, student unions
- Social networks; Facebook, twitter, tumblr
- Website


HARRIET FAIRBANK PHOTOGRAPHY


A brand based investigation of Harriet Fairbank Photography with a focus on print and digital promotion. 

I am going to produce a range of digital and printed outcomes for the photographer because I want to develop my branding, typography, editorial and software skills through this live brief. 

PRODUCT

- Logo Design
- Business Cards / Letterheads / Invoice Slips
- Website
- Branded Stationary
- Editorial / Zine - showcasing work 
- Branded mailout


RANGE

- Various mailout / magazine sizes and stocks

DISTRIBUTION

- To existing clients
- Online networking
- Website
- Face to face networking / business cards




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