I started off the business cards with a sans-serif typeface but then felt that it didn't give the business cards enough character, and they looked too basic. I then started using a typeface that I have used in some of my previous logo designs "Optimus Primpus", which looked much better. To start with I kept Georges information all in the lower case, Optimus but kept his name in caps because I thought this would draw the attention to his name and make it stand out (hierarchy of information).
I continued on from the colour development with using the brown and musky yellow, however over the designs I found that the business card looked much smarter and sophisticated in black with the text foiled in silver.
Business Card_Stage 1
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