Thursday, 11 October 2012

Curious Eats Logo // Stage 4

After the feedback I got I went back and started making small tweaks so the shape and weighting of the  characters in the logo were all the same and looked as one. 

Here is the whole page of the small developments, it may not be hugely apparent that they are all difference at a glance but each of them have small changes, weather this is the moving of anchor points, the placcement of the C, the weighting of the lines, or the addition or extension of lines. 


These are the 3 that I have chosen out of the page and developed them further. 

The C is not inline with the rest of the characters and it is still the same size as the logo I created yesterday. 

Here I have attached the 'C' to the rest of the word and aligned it with the rest of the text, although I thought this make the logo look more unified, I don't feel it works as well as when the C was separate. I have also played around with the thickness of the character stems so the thin parts matched the rest of the text.  

This is the final chosen logo, I have reduced the bottom curl of the C because a peer mentioned that it was starting to look like an E. I have aligned the curve of the C to be in line with the rest of the characters, I feel this layout makes the logo look more balanced. 

The next step is to experiment with the 'Eats' text...

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