Thursday, 11 October 2012
Feedback on Curious Eats Logo
I talked through my logo development from yesterday with my tutor and the overall comments were good, that the Stage 3 logo was good, readable and was a better design than the previous ones. He suggested the next step from now was to look at the identity of the different sections (east, meats and treats) and try out if I could reflect each separate food category through the typeface. It will be a process of elimination to see if it will work or not. He also said to make sure that the logo itself 'will not get lost' in the sea of all the other brands like Curious Eats, this is something to watch out for. The overall impression of the logo was that it did suggest high quality produce but wasn't too portentous because of the combination of typefaces with the sub word (eats, meats treats). He said I should carry on making small tweaks to it until I am happy.
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