Music Logo // Stage 4 // Colour Application

I started off by having a look on the Kuler website to if there were any examples of colour that I felt would be appropriate. I started playing around with different combinations (examples are on design context blog. I then put them into illustrator and started applying them to the logo. After a couple of examples I felt that just using one colour for the logo was not giving it enough depth and vibrance. I looked back at the examples that are on my design context blog and started looking at gradients and the combinations I could use. I found a couple of combinations that worked well, below are the artbaord designs of my progress.


Logo Stage 4 Colour

At the moment, on the last page of this pdf which shows 4 logo colour variations, I have arranged the logos in order of strength. At the moment I much prefer the left two, they are brighter and stand out more.

The next step is to go back and chose a typeface for the writing below then start applying the logo to designs to see if it does work well.

Below are some of the main stages of colour development the logo went through.

My original idea was to have the vinyl part of the logo to be the main colour, however when I tried this out it really didn't work and I felt that it lost the appearance of being a vinyl and looked more like a colourful shape outlining the logo. 

It looked much better when I kept it to the inner circle of the vinyl. On normal record this is where the change in colour or applied design would be anyways. I also kept the inside logo white instead of black because otherwise I felt that there was too much black. 

Here I have increased the size of the outer white lines because before I felt they were too thin and too similar size to the inner white circular line. I realised looking through my research and also other colour combinations that sometimes having quite a drastic colour change could make the design stand out. I had previously been working with pink vs orange and pink vs purple so I decided to just combine the two different colours and this is what it came out like. I do like the combination in of these two in the gradient however I don't feel it was as strong as the blue and blue / green combination. 

These two design were also strong however they did not look as good when I printed them out. If the blue logo doesn't work I will go back and slightly edit the contrast of the two colours in each of the designs so there is more difference and they stand out. 

This is a photograph of the chosen colour design printed out. I still feel that the two left designs are the best, I will go back and make the pink and orange slightly stronger because the pink when pretend out has slightly faded into the orange and doesn't look like as much of a contrast as it does on screen.