1st Progress Tutorial Feddback

This was the first progress tutorial for the module. I had to present my rational and statement of intent then talk about my briefs and making sure that they cross referenced with the my rational, and skills / products that I want to produce this year. Each of us were writing feedback for the person who was talking, my feedback is below;

Overall the feedback for the briefs // have a key set of outcomes

"You are about packaging, format, and publication..."

- CURIOUS EATS; strong brief and well focused on branding and packaging with the focus on print. Focus on the design and the function of the packaging, make the packaging the 'WOW' factor and think about how you can protect and preserve the foods in an alternative and innovative manner. Think of how the visual identity can be applied to a series of stocks; the main focus for this brief is print processes and the stocks.

- MUSIC ROOM; more of a 'play' brief and needs focusing in on it; editorial & web design - create a set of publications not just one of them. Categorise and organise the music (data collection as well.) It could be more of a research based brief - focus in on the information and background of selected musicians. Think about the relationship between print and web - publication vs tablet.

- AMORE SHAMPOO & OILS; make the focus on type and colour, create your own typeface for each range of shampoo and oil. Think about the range; female, male, kids, seasonal, strengths, functions, volumes. Create an identity that works for all.

- HARRIET FAIRBANK PHOTOGRAPHY; very straightforward and clear, (brand, editorial / zine and website), look at photo journals and websites but remember the more complex they are the more expensive they are.

Freds Feedback Sheet

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